2 Ways Covid-19 is Altering Advertising Strategies
In a matter of a few months, Covid-19 changed many things about the world around us. Not only has it changed our travel plans or how we work, but it has impacted how we should market and advertise to consumers. Despite this, many companies have done little to switch up their strategy in response to the pandemic.
According to several industry reports, about one-third of advertisers have halted their advertising campaigns. Meanwhile, consumer spending is booming, especially in e-commerce. It's a huge reason why advertisers should start considering new strategies instead of scrapping them altogether.
#1: In-person store visits have declined
If foot traffic is something your business relied on, it's time to direct it to a different source. Internet use is up 50%, meaning companies can still reach their customers. Now is the perfect time to implement a digital strategy.
Website: It's important to have a solid foundation where customers can find you online and shop. A functioning site with an easy user interface is key to building an online presence. There is also an art to the design of a website and getting visitors' eyes to land right where you need them to.
Social Media: Every business needs to be active on their social media profiles right now. Social media is a powerful communication tool you will want to use to let your customers know how you're conducting business.
Digital Advertising: There are many platforms available to start promoting yourself online. Whether you want more website traffic or more calls, there are ways to reach your sales goals through paid ads on Google, Facebook, Instagram, and more!
#2: TV is still king, but a new player is rising
Contrary to what many advertisers think, a majority of people still watch live TV. However, the growth of streaming and other OTT platforms in 2020 has caused a shift to digital, especially with the younger crowd. It's important to marry your TV advertising with OTT to expand your reach and get your message in front of who you want to target.
Are you ready to keep up and reach your business goals in 2021? If you need help with your advertising strategy, call or email us at newbiz@mcgeeadv.com.
